ALPHA is a collective which has a new retail concept that is made as reaction to the fashion industry, where clothing has been treated like a disposable product.

Alpha offers an alternative to the fashion system. In our vision clothing can be designed to discovered over and over again. This because of a innovative construction method where the clothes can be produced separately and combined with each other through different closures. This will lead to a lower production and contribute to more sustainable fashion.

layers.      connection.      white.      geometric,      assymetric.


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